Discover what the Belleville Collective team has been up to...
2019 media coverage
A few pieces of coverage generated in key national and consumer titles on behalf of our clients this month.
Rhône Annual Tasting
This month we organised Inter Rhone’s annual tasting at The Hospital Club. The tasting was a success as we had just under 100 wines from Côtes du Rhône and Côtes du Rhône Villages (+name) appellations on show and many of the industry's great personalities in attendance.
The Belleville Collective X Inter Rhône
Inter Rhône has chosen The Belleville Collective as its retained PR agency in the UK. We will be responsible for raising awareness of the region via a programme that boosts the profile of Rhône wines among UK consumers and trade, capturing the region’s fundamental messages of premiumisation, quality and versatility in a compelling and creative way.
Thinking Inside The Box - Launch of the Grillo
Bag-in-box wine producer When in Rome has been flying the flag for alternative wine packaging since launching in 2016.
This November we gathered journalists, critics and influencers at Tasting Sicily, the London restaurant of Italian Chef Enzo Oliveri to celebrate the launch of Grillo.
The wine which is the latest addition to the When in Rome range is a crowd-pleasing, crisp white wine with a distinctly cool Sicilian personality.
Shake It Easy: The Deliveroo of cocktails in Paris - a new win for The Belleville Collective
We’re very pleased to announce that we are starting working with Shake It Easy, the innovative Parisian cocktail company launched in 2016.
Our French PR media campaign will focus on raising awareness of their offering with plenty of exciting news - watch this space!
In the news!
Here is a snapshot of some of the publications we generated editorial coverage in on behalf of our clients these last few weeks. And yes Christmas gift guides are already out - it’s only the beginning!
The Daring to Be Different Cocktail series
We partnered with Stu Bale from Crucible to create an inspiring and unexpected series of serves for our client British Cassis. The drinks bring to life the bold nature of the brand by pushing the boundaries of the liquid’s flavours and aromas.
Each cocktail was captured by Chris Collicott of Madalena Studio in an unexpected environment for maximum visual impact and further catching the unique character of the brand.
En Primeur 2018 in Bordeaux
We spent two days in Bordeaux at the world-famous En Primeur Week. From Right to Left bank, we had the opportunity to attend a few tastings and tried a wide range of the Millesimes 2017 (and other vintages too!) held by wine associations and producers of the region.
Launching new rums at Rhum Fest Paris
This April we attended Rhum Fest Paris with the Lookout Group team. We had the opportunity to meet with French and international trade and consumer journalists, show them the latest releases from Mauritius rum brands Emperor and Canaoak and we even secured live comments from the team on Rumporter Facebook channel.
ProWein 2018 was bigger than ever before and we were one of the 60,000 visitors that discovered wines and spirits from over 64 countries.
We could not capture in one picture how big the trade show is but we're definitely looking forward to the 2019 edition - See you next year Düsseldorf!
Talking gin with SkyNews
As gin was announced as the UK's favourite tipple, we organised exclusive commentary from Langley's England on SkyNews at Mr Fogg's Gin Parlour in central London.
Langley's was the only gin quoted in the news piece and the segment was broadcast on the hour for 24 hours - featuring extensively across all social media platforms.
Follow the link to see the feature: https://news.sky.com/video/gin-is-the-uks-new-top-tipple-11173486
Launch of the Höpler UK wine club
The Belleville Collective joined the Höpler team at the Atlas pub in West London for a lively range tasting that would also mark the launch of the brand new wine club - a unique subscription service for wine aficionados in the UK.
Langley's Old Tom Launch
At the beginning of November, we took a selection of lifestyle journalists on a journey through 18 & 19 century London to unveil the secret Story of Old Tom gin style.
The event was held in a Victorian Townhouse in Spitalfields and included an educational gin tasting and hands-on cocktail masterclass. Dishes inspired by the era were served to match the gin cocktails and we all raised our glass to an amazing evening of discovery.
All about the brand
We ran a brand Atelier in beautiful Herefordshire surroundings with White Heron. On the day, we discussed positioning, tone of voice and personality - a great exercise with a lovely team.
Celebrating a milestone
This month, we were celebrating the 10th anniversary of British designer Lee Broom with Langley's Old Tom Gin. The launch was held in a secret & very cool Shoreditch location where guests enjoyed delicious 'Heritage Boy' cocktails all night long!
The Belleville Collective on tour!
We spent two days in Holland with the Dutch Spirits team, discovering the secrets of the distillery and getting an introduction to its vast portfolio. We, of course, got a private tour of the premises and were able to see the entire team in action.
Photo and video shoot
Behind the scenes of two days of visual content creation and cocktail making for the Langley’s England new website.
The Atelier Session
We devised an Atelier session with the Langley's England team where we took brand owners back to the drawing board of what the brand meant, what it stood for. This resulted in the creation of a global toolkit presenting the company and each gin - bringing to life all aspects of the portfolio.
Comparative rum tasting in London
Taking a consumer focus group through a tutored dark and spiced rum tasting - a lot of discoveries and a highly educational activity.